Traditionally, a brewery didn’t just supply fresh beer to the locals; it could also be relied upon to help support the wider community.
Over the years, continued industrialisation of our society and the increased growth of mega-corporations led to consolidation of small businesses. In no other industry was this more prevalent than the brewing industry.
But the tide is turning. Customers are demanding transparency as they take an increasing interest in the ethical practices of those from which they buy. Once again, breweries are serving as a signpost for wider business in general. We as brewers play a key role in growing the conscious consumer movement, through educating our drinkers of our beers’ origins, and serving as a meeting place to start a dialogue.