Managing Expansion – Too Big to be Niche?

July 18, 2019
When: Wednesday
Date: 4 September 2019
Time: 11am
Room: Cryer Malt РBusiness

As breweries start to successfully distribute beers locally, the wish to become a larger or national brewery is on the cards, but what are the main consideration to start national distribution and at what cost?

In this presentation, we will look at distribution option, warehousing considerations, representation on the ground and the cost of logistics. We will discuss the growing pain of investing into equipment ahead of the curve and how being a bigger brewery may affect the niche market position previously held by the brewery.