Even in this competitive market space, many breweries do not know who they are marketing too. The most common answer when we ask a brewery who their target audience is ‘Everyone!’.
Unless breweries have a marketing budget to match the likes of Coca Cola or Nike, marketing to ‘everyone’ will ultimately resonate with no-one! Once a brewery identifies a target audience, all of their advertising, marketing and branding is easily focused, and will result in not only more sales but a strong brand equity.
This workshop will explore this problem, narrow down each individual brewery’s audience, resulting in them walking away with a target audience and an understanding of how to go about reaching them.